Yesterday I learned how to say ‘Can I have a hamburger?’ in Russian, but I instantly forgot it. I have the attention span of a warm jar of mayonnaise. The purpose of temporarily learning a new language was solely to impress a waitress that works at a Russian fast-food place here in Hollywood. However, due to my inability to retain newly acquired information, I asked how many ‘Emelianenkos’ she knew in her home country. Yes, that was my ice breaker.
Brazil’s UOL broke the news today that Anderson Silva will be the new face of Burger King and will attend a variety of promotional events leading up to and after his UFC: Rio bout with Yushin Okami. 9ine, a promotional company owned by ex-Brazil soccer player Ronaldo (or ‘footballer’ for everyone in the world not living on the North American continent), signed Anderson Silva to the campaign this week. A representative for Burger King had this to say about the seemingly historic signing.
“Anderson has a great identity with the brand, is an idol of many audiences, especially young people, our main customers. We believe he has much to contribute to make the new campaign more fun and impactful.”
It’s going to be hard not imagining Anderson Silva in a commercial where he’s getting dominated by a Triple Whopper with cheese only to devour it in the fifth round. Where’s your BK Big Fish at now, playboy? [Source]
